yup. Launches Memory Foam and Hybrid Mattresses With Simple Choices and Everyday Pricing

Promotional graphic for yup. mattresses. Bold black headline reads “your first real mattress.” with the price “$599 Queen 8” Memory Foam” below it. A hand-sketched illustration shows a memory foam mattress on a low platform bed in a lived-in bedroom with

Image courtesy of yup. The brand’s launch creative features its $599 Queen 8" memory foam mattress, sold exclusively at tiredyet.com.

New online mattress brand launches memory foam and hybrid options starting at $249, with straightforward pricing and free shipping

LOS ANGELES, CA, UNITED STATES, November 2, 2026 /EINPresswire.com/ -- yup., a new direct-to-consumer mattress brand, today announced its launch at tiredyet.com. The brand sells memory foam and hybrid mattresses, pillows, and bed bases, with a lineup built to simplify the purchase for first-time buyers, renters, and households replacing an aging mattress.

Memory foam mattresses start at $249, and hybrid models start at $549. Instead of a large catalog of overlapping models, the brand offers a small number of clearly defined options, so shoppers choose a mattress type and a size and complete the purchase online.

“We built the brand around a straightforward approach to mattress shopping and gave it a name to match,” said Christie Ralph, Brand Director at yup. “Can a quality mattress come at a fair price? yup. And buying one should be just as simple: choose your mattress, pick your size, and get back to your life.”

Product Lineup

The yup. collection includes two mattress types:

Memory foam: Available in 6-, 8-, 10-, and 12-inch profiles for people who prefer the contouring feel of an all-foam mattress.

Hybrid: Available in 10- and 12-inch profiles for people who prefer the added support of coils combined with foam.

Mattresses are available in sizes from Twin to California King. Foam pillows and bed bases are also available.

Availability, Shipping, and Warranty
All yup. mattresses include a five-year warranty and ship free to the contiguous United States from U.S. warehouses. The full collection is available now at tiredyet.com.

About yup.
yup. is a direct-to-consumer mattress brand offering memory foam and hybrid mattresses, pillows, and bed bases at everyday prices. The brand focuses on straightforward product choices and free shipping within the contiguous United States. More information is available at tiredyet.com.

Chris Vartanian
Yup Mattress
+1 818-624-1077
yup@tiredyet.com
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