GialloZafferano launches U.S. company to deepen American market push

By AI, Created 10:54 AM UTC, May 20, 2026, /AGP/ – GialloZafferano has formed GialloZafferano USA Inc. to centralize its U.S. food and wine content, branded activations and partnerships. The move formalizes a presence that has grown since 2022 and signals a bigger bet on reaching American consumers and Italian brands operating in the U.S.

Why it matters: - GialloZafferano USA Inc. gives Italy’s leading food media brand a permanent U.S. corporate base. - The new structure is meant to help Italian brands reach American consumers with more consistency, credibility and local execution. - The launch also strengthens GialloZafferano’s role as a media and marketing bridge for Italian agri-food companies entering the U.S.

What happened: - GialloZafferano announced the creation of GialloZafferano USA Inc., headquartered in the United States. - The company will produce food and wine content and run initiatives tailored to the American market. - The U.S. push builds on a project that started in 2022. - GialloZafferano has expanded its U.S. footprint through an English-language website, a large international social following and a production studio in New York. - Andrea Santagata, CEO of Mondadori Digital, said the new company reflects the brand’s belief in the American market and its aim to become an ambassador of Italian cuisine in the U.S.

The details: - CasaGiallo, the brand’s U.S. production hub, is located in Williamsburg, New York, overlooking the city’s three iconic bridges. - CasaGiallo hosts Italian and American chefs and creators, live show-cooking events and branded activations. - The studio produces content about Italian and Italian-American cuisine for U.S. audiences. - Over three years of field operations, CasaGiallo activations reached more than 3 million Americans per campaign. - GialloZafferano said those campaigns delivered engagement rates above category averages. - The brand says it has 72 million followers globally. - GialloZafferano also says it is growing its U.S. community quickly. - The company has worked with Italian brands including Consorzio Tutela Grana Padano, Mulino Bianco, La Piadineria and Mulino Caputo. - Institutional partnerships with Italy’s Ministry of Foreign Affairs and International Cooperation and ITA/ICE New York support GialloZafferano’s role in promoting Italian business abroad. - The brand will return for the fourth consecutive year as media partner of Universal Marketing, organizer of the Italian pavilions at the Summer Fancy Food Show. - At the 2026 Summer Fancy Food Show in New York, set for June 28-30, GialloZafferano and Zenzero Talent Agency will bring chefs and creators to the Javits Center. - The team will lead live formats and original content for partner brands. - Gabriele Colasanto, Food Area Brand Director of Mondadori Digital, coordinates the American project and serves as CEO of GialloZafferano USA Inc.

Between the lines: - The incorporation suggests GialloZafferano is moving from project mode to a more durable U.S. operating model. - The combination of digital reach, physical production space and trade-show presence points to a broader commercial strategy, not just audience growth. - The emphasis on Italian institutional partnerships signals that GialloZafferano is positioning itself as part of Italy’s export ecosystem, not only as a publisher.

What’s next: - GialloZafferano will use the new U.S. company to expand food and wine content, branded activations and partner work in the American market. - The Summer Fancy Food Show in New York will be an early test of the brand’s expanded U.S. presence. - The company is likely to lean further into partnerships with Italian brands seeking U.S. visibility.

The bottom line: - GialloZafferano is turning its U.S. foothold into a formal business platform built to serve American audiences and Italian exporters at the same time.