WellnessLiving lands system-wide deal with Romp n' Roll

By AI, Created 10:39 AM UTC, May 20, 2026, /AGP/ – Romp n’ Roll selected WellnessLiving as its platform across 15 current U.S. locations, seven openings and future franchises, ending a nearly 20-year run on Mindbody. The rollout gives the children’s enrichment brand a custom app, integrated marketing and franchise-wide reporting as it expands nationwide.

Why it matters: - The deal gives Romp n’ Roll a single system across its current and future franchise network as the brand expands in the U.S. - The switch is designed to cut operational friction for franchisees while giving headquarters clearer visibility into pricing, promotions and performance. - Parents get a branded mobile app and simpler booking, payments and membership management.

What happened: - WellnessLiving announced that Romp n’ Roll selected WellnessLiving as its system-wide platform on May 5, 2026. - The agreement covers all 15 current Romp n’ Roll locations across eight U.S. states. - The agreement also covers seven locations preparing to open. - The deal extends to all future Romp n’ Roll locations, including 13 additional franchise agreements already sold. - Romp n’ Roll is replacing Mindbody after almost 20 years on that platform. - The brand’s leadership and Franchise Advisory Committee led the evaluation that ended with the selection. - All current Romp n’ Roll locations are now live on WellnessLiving.

The details: - Romp n’ Roll serves children ages three months to five years. - The brand offers instructor-led classes in gym, art, music, science, cooking and dance. - Romp n’ Roll also runs birthday parties, summer camps, Kids’ Night Out and Parents’ Morning Out programs. - WellnessLiving was selected for its support for family memberships, age-based class filtering, party room management and system-wide reporting. - Parents will use a custom Romp n’ Roll-branded mobile app powered by WellnessLiving to book classes, manage memberships and pay from their phones. - Owners and instructors will use the Elevate™ Staff App to manage schedules, process payments and check in families. - WellnessLiving’s integrated marketing tools include email, SMS and lead-management features aimed at turning trial classes into memberships. - WellnessLiving gives franchisors centralized visibility across locations and the ability to standardize pricing and offerings. - Headquarters can push promotions and configuration changes to the network from one place. - WellnessLiving’s onboarding and customer success resources are part of the rollout support.

Between the lines: - Romp n’ Roll’s choice signals a need for software built around franchise complexity, not just class booking. - The move also suggests the brand wants stronger control over growth as new locations open and new franchisees come online. - WellnessLiving is using the deal to reinforce its position in franchise-heavy fitness, wellness and family-focused businesses. - WellnessLiving has been recognized by Deloitte’s Technology Fast 500™ as one of the fastest-growing software companies in North America.

What’s next: - Romp n’ Roll will continue rolling out WellnessLiving across the locations that are not yet live. - The brand will use the platform to support upcoming openings and new franchise partners. - WellnessLiving and Romp n’ Roll expect the system to scale with the franchise over the next phase of growth. - Romp n’ Roll is still seeking franchisees nationwide, with more opportunities available through franchising information. - WellnessLiving says businesses can learn more at the company’s website.