U.S. Online Purchases Hit USD44.2B in Five-Day Spree
The figure represents an 8% jump from last year's $41.1 billion haul, signaling robust consumer appetite despite economic headwinds.
The shopping frenzy kicked off on Thanksgiving Day itself, when digital transactions hit $6.4 billion—a notable climb from the $6.1 billion recorded during the same 24-hour period in the previous year.
Black Friday delivered the most explosive results of the week. Shoppers shattered records by pouring $11.8 billion into online purchases during the discount-heavy day, reflecting a 9% year-over-year surge in digital spending.
Weekend activity remained strong, with consumers collectively spending $11.8 billion online Saturday and Sunday combined. That total exceeded the $10.9 billion spent during the comparable weekend last year.
Cyber Monday capped off the marathon shopping period with $14.2 billion in online sales, registering a 7% increase versus 2024 figures.
Prior to the holiday rush, Adobe Analytics had forecast that the five-day window would generate $43.7 billion in digital commerce—a prediction that actual spending surpassed.
This compressed shopping period—stretching from Thanksgiving (observed annually on the fourth Thursday of November) through Black Friday's nationwide discount blitz, Small Business Saturday, Cyber Monday, and culminating with Christmas and New Year's Eve on December 31—represents a make-or-break stretch for America's retail sector.
Industry analysts view this timeframe, widely known as the "holiday season," as the year's most lucrative window for major retailers. The spending patterns observed during these weeks also serve as a key barometer for gauging the financial health and confidence of American consumers.
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