YouTube Launches AI System to Spot Teens in U.S.
(MENAFN) YouTube announced Tuesday it is launching an artificial intelligence-powered age detection system across the U.S. in the coming weeks, designed to strengthen protections for teenage users on the platform.
The new machine learning tool will analyze user activity—including the types of videos watched, search behavior, and how long an account has been active—to estimate whether someone is under 18, regardless of the age entered in their profile, the company said in a blog post.
"When the system identifies a teen user, we’ll automatically apply our age-appropriate experiences and protections," YouTube stated. These safeguards include disabling personalized advertisements, enabling digital wellbeing features, and limiting exposure to repetitive content recommendations.
Users who are mistakenly flagged as underage will have the option to verify their age using official ID or a credit card.
This technology expands on existing efforts like YouTube Kids and supervised accounts and has already been implemented in select, unnamed regions outside the U.S.
The company emphasized that it will carefully observe the U.S. deployment before moving forward with a broader global rollout.
"We’re proud to again be at the forefront of introducing technology that allows us to deliver safety protections while preserving teen privacy," YouTube stated.
Only users confirmed—either by inference or verification—to be over 18 will retain access to content classified as inappropriate for minors.
Throughout the implementation, YouTube said it will work closely with creators and continually monitor the user experience.
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